Wednesday 24 April 2019

Why Use Mobile Billboard Truck

By Christine Rogers


Marketing strategies are every the weapon of every company to boost their sales and product marketability. Creating advertisements, launching products, and endorsements of celebrities are only some of those. They do this to let the customers know of their products. When it comes to ads, outdoor roaming is possible through mobile billboard truck.

For many years, truck billboards have been the first and still commonly used mobile advertisement today. Due to its box shape, the company can place their print ads on all its three sides. It is also a very convenient method of strategic marketing. It can run all day in any streets of the megacities and metropolis areas.

It also has features that can be flexibly added on to it. LED lighting effects can be installed that will light up in the night. LED screens can also be placed on all sides that will play their video ads. Sound systems can be placed on top that will play their company song.

A showroom may also be added here. To do this, they will change the steel metal walls into safety glass panels that are thick and durable. Inside, the viewers can see the stage actors and props that the company hired and placed. Here, it will help the product get exposure to the audience.

This is only limited to their creative design and story board marketing. The marketing team can play around with ideas and set ups until they decide which ones are best. It is like they have a mini stage play inside. This will increase the interest of viewers which will result to increase in customers, sales, and marketability.

Renting billboard trucks will increase the area and places covered by the company. Viewers will be curious on their display that they cannot help but take a much closer look. In effect, they gains a much diverse types of customers. Also, these mobiles are offered at an affordable price which saves them cost per mille or thousands of dollars.

Advertising through this method also has numerous disadvantages. The rent for these trucks can only be on a short period unless otherwise stated in the contract. Even though affordable, set up costs are really expensive. So it really is recommended to rent them monthly to lower the said cost.

If the company does not like to hire mobile companies, they are welcome to create their own. That way, operational expenses are kept within the company. It is costly at the start but it will yield potential financial results later once it has been on the road. They can reach high market demand areas more flexibly than being limited to what is on the contract with the mobile companies.

To begin, a feasible design must be determined first. It must be seen even at a far distance. The upper management has to approve this first to ensure it will catch customer interest. The design has to be simple yet powerful. Information here has to be clear and concise so customers can remember it easily. When it comes to the image, it is better to choose one out of many that have a huge impact to customer. This way, they would not be overwhelmed by too much photos there.




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