How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
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