Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T overlook the importance of tags. If you're familiar with the hashtags on Twitter, you should know that tags on Tumblr work the same way. Essentially, they make your content searchable, not only for your convenience but the increased likelihood that others will find it. It would make perfect sense to tag the content you create. Provided your tags are relevant and easily searchable, you won't have any problems in this respect.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
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