Wednesday 19 December 2018

Long Island SEO: How To Get The Most From Voice Search

By Arthur Williams


The ways that we find information continue to grow, it would seem. Search engine optimization is a great example of this, as we can do more than type to find out what we need to know or would like to learn. This brings us to the topic of voice search, which more businesses should be mindful of. For those that would like to improve their Long Island SEO, with this capability in mind, keep the following information in the back of your mind.

If you're looking to make voice search part of your SEO strategy, focus on certain phrases. One of the benefits of virtual assistants like Siri is the fact that they respond to questions like human beings would. To frame this, you might ask Siri, "Where can I get a burger around here?" They will bring up relevant results in response. These phrases matter in voice search as well, but it's just one of the many factors that companies such as fishbat will account for.

Second, focus on keeping the terms discussed earlier as brief as possible. Google, as well as other search engines, have prioritized shorter answers over longer ones, so focusing on the former is a no-brainer. If you can keep the word count under 20 or so, you will have much greater success with voice search. It will also have a positive impact on your SEO, which you will see as your strategy persists.

Third, keep the terminology as basic as possible. Even though you may have a comprehensive understanding of language, as it relates to your industry, you must always keep your audience in mind. They may not comprehend the same terminology that you do, which is why you should keep layman's terms in mind when perfecting voice search. Putting yourself in the shoes of a prospect will help this process move along smoother.

Voice search is growing in importance and it's safe to say that more businesses will focus on it moving forward. Despite this, it's far from the only method that will get your site to rank higher. Other practices include, but aren't limited to, responsive web design, steady link building, and content creation. Such practices, as well as others, come together to create solid SEO, which speaks volumes about its layered approach.




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