Thursday 20 December 2018

Attendees Discuss The Best Trade Show Giveaways And Why They're So Good

By Carol Kelly


Trade shows are great opportunities for businesses to promote their products, do some industry networking, and familiarize themselves with the newest trends in the market. Most businesses only attend a handful of events each year, so they have to make the most of ones they go to. One of the surest ways to do that is to research the best trade show giveaways and modify them to fit the specifics of their companies. Attendees are good sources for discovering what works.

Whatever you choose should be something that is useful to the receiver. Can koozies are a prime example. People complain all the time that they are inundated with brochures and flyers at trade shows. These always go into the nearest trash can.

Koozies on the other hand are something you can't get too many of. Everybody has them in kitchen drawers ready to hand out during a party with friends. For the business, this means their brand is exposed to new audiences all the time, ones that might have interest in their product.

You won't go wrong by giving out anything to do with electronics. A veteran participant of promotional events picks socket cell phone chargers as a great giveaway that he keeps in the glove compartment of his car. The one he got has several types of connectors, which makes it even more useful. Not only does he use the charger himself, he offers it to friends whose phones need charging.

Attendees especially like handouts that have multiple parts and multiple uses. A medical technician who regularly attends shows loved the insulated lunch tote bag she received at a medical college booth. Along with the tote, the representatives manning the booth were giving out printed recipes that contained healthful and appropriate suggestions for working lunches.

It is important that promoters give away items that are industry appropriate. You should give your handouts some careful thought. A participant at a wedding show was impressed by the presentation of the scented candles one booth handed out to attendees. Candles are the sort of thing that might be inappropriate for an event like an industrial trade show, but is perfect for wedding consulting promotion.

Promoting a drawing featuring big ticket items is one way to draw a crowd. One attendee remembers one of the most impressive promotions he has ever seen. It was at an electronics convention, and one booth gave out tickets to win home speakers. They required everybody who entered to sign up for monthly email promotions. This individual was not a winner, but he still recalls the promotion and the business that conducted it.

Not all attendees liked the idea of promotions with brands plastered all over them. One participant received a key chain bottle opener combination at a media convention. It was branded, but it was also small and didn't make the attendee feel as though he was a walking advertisement for someone else's business.




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