Sunday 25 November 2018

Mobile Billboard Trucks For Fast Moving Brands

By Karen Snyder


In the modern world there are far more advertising methods than there were a few years ago. Since the birth of the Internet it is easy and efficient to use social media and to have a website. But you should never forget about traditional tried and tested ways to advertise such as mobile billboard trucks.

Companies of all sizes can use billboard advertising. The amount you pay will depend on the location of the board, prime locations being more expensive than those on the side of the highway. But let's get things really moving and talk about boards that move. Far more effective than a static advert that only a few hundred people will ever see.

For sure you have seen billboards that drive past with bright posters on, often playing music. You will notice them and you will read what they say. So think about this logically. If you read what's on display, then your brand should be up there too.

Trucks that go round towns are a perfect short term way to advertise. Perhaps you are going to be at a trade-show or you have a sale on. You don't want to be advertising the same thing week in week out. This is a one-off campaign to get people to notice you. Attention grabbing, you will promote yourself and what you do.

A brand will only reach its full potential if you use all the methods possible to promote it. This will include static signs, email marketing, flyers, and online methods. Do no think that the internet has replaced these types of marketing. It is simply not true.

So consider using a mobile billboard for a week or so prior to your new launch, concentrating on the local area. The areas you cover will depend on how far you expect visitors to travel to come and see your event or launch.

In order to make the best impact you need a design team that will help you promote your brand. This means using your logo and some bright advert techniques. Text should be big and bold as people won't have long to read what you have to say.

A local design team can use the same images and text to make your flyers and posters for your marketing campaign. Here consistency is the key to your success. Your flyers should be a smaller version of your boards and posters.

So a truck that has a board on the side and a megaphone is still a great way to launch a new product or advertise that you are having a sale. You will get noticed, and when you choose your message and advert carefully you'll make a lasting and positive impression. Do not think that a megaphone is annoying. It would be if you heard it every day for a month. But here we are talking about short term advertising methods where you can go around the local towns to ensure that people remember who you are and what you do.




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