Whether you're selling cosmetic products, electronics, or insurance advice, your business is designed to provide to others. In the digital age that we live in, it's easy for the average person to write up a review about what they've invested in. Negative online reviews can be quite damaging, not only to a business owner's reputation but in terms of Long Island SEO as well. For a better understanding of what to do, in this situation, here are a few misconceptions that should be cleared up.
"A negative review doesn't reflect my company." No matter how confident you may be in your company, it may not be foolproof. Every business can stand to improve, in some way or another, which is one of the reasons why negative reviews may be surprisingly helpful. They can help you determine weaknesses that you, as well as your employees, can strengthen. Instead of looking at these reviews as personal attacks, use them as feedback to improve.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Once a negative review is up, it's there forever." This is perhaps the biggest mistruth about negative online reviews, as the majority of people believe that they're permanent. Keep in mind that websites are unique in regard to their posting guidelines, meaning that it's entirely possible to have them removed if there's a legitimate case to be made. You can also speak to the original poster directly. Just because someone posted a negative review doesn't mean that it has to follow your business forever. In fact, addressing the situation sooner will greatly benefit your online reputation.
"I can't reduce the risk of negative online reviews." If you think that you're without help, in this sense, you'd be wrong. In fact, reducing this level of risk can be as simple as providing satisfactory customer service. If a customer contacts your company about a product that came to them defective, issue a replacement. By providing this level of customer service, you can easily earn a positive user review instead of a negative one.
"A negative review doesn't reflect my company." No matter how confident you may be in your company, it may not be foolproof. Every business can stand to improve, in some way or another, which is one of the reasons why negative reviews may be surprisingly helpful. They can help you determine weaknesses that you, as well as your employees, can strengthen. Instead of looking at these reviews as personal attacks, use them as feedback to improve.
"A negative review won't impact my website." You may think that a single negative review won't hurt your website, which isn't exactly true. According to companies like fishbat, there is a greater focus on user content than ever before from an SEO standpoint. What this means is that positive content should be prevalent. Furthermore, a single review can spur others from different people, which can have an even more severe Long Island SEO impact.
"Once a negative review is up, it's there forever." This is perhaps the biggest mistruth about negative online reviews, as the majority of people believe that they're permanent. Keep in mind that websites are unique in regard to their posting guidelines, meaning that it's entirely possible to have them removed if there's a legitimate case to be made. You can also speak to the original poster directly. Just because someone posted a negative review doesn't mean that it has to follow your business forever. In fact, addressing the situation sooner will greatly benefit your online reputation.
"I can't reduce the risk of negative online reviews." If you think that you're without help, in this sense, you'd be wrong. In fact, reducing this level of risk can be as simple as providing satisfactory customer service. If a customer contacts your company about a product that came to them defective, issue a replacement. By providing this level of customer service, you can easily earn a positive user review instead of a negative one.
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To learn more about digital reputation management and SEO, please contact fishbat now.. This article, Mistruths About Online Reviews Debunked By Long Island SEO Experts has free reprint rights.
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