Consumers of products, brands, and services only purchase them when they know they exist. It is the reason why businesses conduct intensive promotions to reach their target markets. Even in the past, organizations relied on outdoor advertising by using flyers and posters. The traditional print promotion has however been enhanced to improve efficiency and lower the budget. The following are reasons why businesses are using LED billboard advertising.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
In conclusion, digital displays offer great creativity due to the features contained on the screen. If you are opening a new joint, you can do a countdown five days to the launch. Those with fast food places that open until late can start promoting some of their product from 10 pm when it starts getting late. It will be inexpensive and an effective time to do the promotion.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
In conclusion, digital displays offer great creativity due to the features contained on the screen. If you are opening a new joint, you can do a countdown five days to the launch. Those with fast food places that open until late can start promoting some of their product from 10 pm when it starts getting late. It will be inexpensive and an effective time to do the promotion.
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You can find the top options in LED billboard advertising by visiting our web pages now. To know more about our human walking billboards and our digital billboard trucks, go to http://www.illuminatedmobile.com .
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