Friday 8 September 2017

Why Long Island Advertising Agencies Should Note Linkedin Native Video

By Rob Sutter


Recently, LinkedIn unveiled its new native video feature, which is a notable addition to be certain. While other social media networks have implemented said feature in some form or another, it seemed like LinkedIn was left out. Fortunately, the largest social media platform for professional now has its own way to let people shoot and post their videos. Here is why Long Island advertising agencies should be able to note it.

During the middle of July, LinkedIn native video was rolled out onto the social media network's app. Much like how Facebook does native video, LinkedIn users will be able to record footage either horizontally or vertically. From there, the content can be directly uploaded to news feeds. Furthermore, videos can be as long as 10 minutes each, though going that long isn't recommended. This is just a brief overview that the likes of fishbat can offer.

To say that this feature matters would be an understatement, especially in the mobile world we live in today. After all, Long Island advertising agencies can attest to the importance of smartphones and the collective role they play in society. Without them, we aren't able to access information as easily or communicate with those we're close to. Video is engrossing, so it should come as no surprise that LinkedIn would get onboard.

It's also worth noting the potential of video for B2B purposes. After all, LinkedIn has become one of the biggest platforms for B2B endeavors, but it can be difficult to convince people to invest in products and services they can't see. Video makes it easier to showcase what companies have to offer, which means that those on the outside may be more willing to inquire. In simple terms, this can result in more sales down the road.

When it comes to LinkedIn native video, this is just a small slice of the information that can be obtained. This social media website designed with professionals is capable of so much, as evidenced by the video in question. It doesn't matter if you're selling a slew of physical products, or services that cannot be seen. If you have something that others will find value in, perhaps you can use native video to your benefit.




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