Thursday 7 February 2019

Graphic Design Myths Debunked By A Long Island Advertising Agency

By Arthur Williams


When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.

"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.

"All the knowledge one needs comes from school." The value of a college or university degree can't be denied, but learning is done even afterward. Graphic design is an ever-changing endeavor, which means that you must constantly be aware of the industry around you. In addition, you should be mindful of the different tools that come out, as these can make work easier. If you think that everything you need, from a learning standpoint, comes from school, you'd be mistaken.

"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.

"A computer is the only tool a graphic designer requires." Perhaps the biggest misconception about graphic design is that utilities begin, and end, with computers. The truth is that designers will need more. Sketchpads, for example, are great for mapping out projects. Drawing tablets can be used to better design graphics without having to rely on computer nice. These are just a few of the possible utilities that aspiring graphic designers can use.




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