Thursday 28 June 2018

Unique Marketing Giveaways That Will Keep Your Name In Front Of Your Clients

By Christopher Smith


If you are going to succeed in business you have to have loyal customers and clients. Expanding your client base and keeping current customers is at the heart of all good marketing campaigns. Corporate marketers are always trying to come up with new ways to get, and keep, the company's name in front of past and potential clients. Instead of the old pens, pencils, and ball caps, some enterprising marketers are using popular gadgets to create unique marketing giveaways.

Aromatherapy is a big trend. Some people have diffusers in every room of the house. The oils supposedly relieve stress and calm nerves. Instead of handing out full size diffusers, companies are offering clients a plug in version. The USB diffuser is imprinted with the corporate logo. This way every time a client plugs it into a laptop or other electronic device, he'll be reminded of the company that gave it to him.

The laws regarding using a mobile device while driving are getting stricter all the time. Some states won't let drivers even have devices in their laps when vehicles are in motion. Corporate marketers have responded by creating imprinted phone mounts for valued clients. This is a strategy that reinforces how seriously the business takes driving and texting. It is also something that will be right there each time the client enters his car.

Selfies are another trend that everybody seems to have jumped on. Depending on the demographic marketers are going after, selfie keychains can be great giveaways. There is enough room on the keychain for a corporate logo. In order to operate the selfie aspect of the keychain, you connect your phone to the remote and use the camera app to snap the picture.

Power bank juice boxes are another brand new advertising gimmick that is getting a lot of attention. The power bank is encased inside an actual juice box that has plenty of advertising space for all your corporate information. The power bank charges all your client's electronic devices with the company name and logo sitting right on top in front of them.

An old gimmick with a new twist is a bottle opener that is a replica of an old soda bottle. This item is inexpensive enough to be handed out to the general public at trade shows or stuffed into goody bags and given to clients at corporate events. A plastic food bowl, complete with utensils fitted into the lid, is another food gimmick that people will keep and reuse.

Germs are something on most people's minds these days. Hand sanitizers are very popular. There are mini-sanitizer spray bottles marketers are handing out to clients with the company logo clearly imprinted on the front. They have a contemporary shape that makes them attractive additions to purses and pockets.

One way to help build your brand is to give good customers and potential customers clever reminders of your business. Marketing gimmicks aren't new. They have been around for many years, and will continue to be around because they are so effective and popular.




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